ABOUT THE PROJECT

Starting as a graphic designer at CorporatEdge, a premium serviced office space provided- I gradually stepped into a more strategic role, shaping how the brand communicated across multiple platforms.

Rooted in minimalism, hospitality, and sophistication, the brand required more than just great design; it needed consistent, strategic storytelling. I contributed to building that narrative through thoughtfully crafted presentations, marketing materials, digital communications, and cohesive branding for launch events and new centers.

From internal branding to multi-location campaigns, each project was an opportunity to align creativity with purpose—building the foundation for a seamless, elevated brand experience. This journey marked my transition into branding and strategy, driven by the intent to create thoughtful, enduring brand impact.